A Quick Guide to Growing Your Online Presence

As a website designer, I often help clients navigate the task of growing their online presence beyond just creating a website. It's important to understand that having a website is just the beginning, and to truly succeed online, you need to think of your presence as an ecosystem, not a final destination. That's why I've designed this guide to help you confidently and effectively utilize the many tools that the online world has to offer. The four pillars to growing your online presence are:

  1. Website

  2. Instagram

  3. Email Newsletters

  4. Google Business Profile

Each of these elements is critical to building and maintaining a strong online presence, and by leveraging them strategically, you can create a cohesive and engaging ecosystem that helps you achieve your business goals. Keep scrolling for in-depth information about each pillar.

Your Website

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Email Marketing

Some of my favorite websites for finding inspiration outside of Pinterest:

These websites curate the best of the best when it comes to typography, websites, and newsletters. As you browse these sites, you can get a feel for what you do and don’t like. Take note of fonts, colors, design styles, etc. that you absolutely love. I always pin my favorite finds to my pinterest boards! 😊

TypeWolf
TypeWolf is an incredibly helpful website when you’re looking for typography inspiration. Take note of your favorite font combos (save them to your pinterest boards) and also notice which color combos you like.

SiteInspire
This website compiles the most creative and exploratory websites. If you need some ideas for how to approach your website, definitely spend half an hour exploring this site to see what concepts speak to you.

Awwwards
This website promotes the talent and effort of the best developers, designers, and web agencies in the world. Every website archived here is absolutely stunning, and exploring these websites is a great way to examine some incredible branding too.

ReallyGoodEmails.com
This website curates the best of the best email marketing campaigns. If you’re brainstorming ideas for your newsletter, definitely take a look at this website to see how other businesses are doing it successfully.